The two of us - Jessica Gold Newman and Catherine Doyle - spent over a decade as business and design executives in the fashion industry, at companies that ranged from independent startups, to contemporary fashion brands, to major retailers.
But we always dreamed about launching a line of our own: never trendy, but always on trend, made from the best European fabrics, with an emphasis on perfect fit, and manufactured locally in NYC's Garment District.
We also knew we wanted to sell exclusively online. Cutting out the middleman, we could develop relationships directly with our customers, to better understand their lifestyles and how they wore our clothes, so we could improve the line each season. And without layers of markups, we could sell our clothes at far better prices than we could in stores.
From the beginning, Dobbin's customers have been unusually loyal, coming back to buy at many times the industry average. They know Dobbin clothes look good and feel great on, and are an amazing value for the price. Dobbin has grown quickly, year over year - sometimes almost faster than we've been able to keep up!
Three years in, we're more excited than ever to launch Spring '15. With new colors, new patterns, new fabrics and new dress silhouettes, it's a chance to share more great Dobbin pieces with the customers we know and love, and to add more people to our fast-growing Dobbin family.
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